On at the moment’s wildly profitable earnings name, Amazon CFO Brian Olsavsky dropped a little bit of a bombshell for Amazon Prime subscribers. The retailer’s everything-and-the-kitchen-sink annual subscription plan is about to get pricier. On Might 11, Prime annual memberships will leap $20, from $99 a 12 months to $119.
The information follows an analogous announcement again in January, which discovered the month-to-month model of this system rising from $10.99 to $12.99 — a $24 improve. After all, annual subscribers will nonetheless come out forward — the month-to-month mannequin works out to $156 a 12 months. That is the primary improve to annual pricing in almost 4 years.
Why the bump? Amazon’s wild content material shopping for spree seemingly has one thing to do with it. Simply this afternoon, it introduced that it was extending its Thursday Night time Soccer deal one other two years.
“Since we elevated the annual value of Prime 4 years in the past each the worth of Prime and the price to supply it have elevated considerably,” Amazon stated in a press release supplied to TechCrunch. And definitely this system has grown lots, from a free transport program to together with every thing from Alexa particular options to The Washington Put up.
The brand new costs apply beginning Might 11 for brand new subscribers. Present subscribers will see a rise for renewals beginning June 16.