Whereas Bumble BFF and Hey! Vina assist grownup ladies discover new pals, there isn’t a social community devoted to younger ladies.
However Brooke Chaffin and Catherine Connors wish to change that with the introduction of Maverick, a social community that connects younger women with feminine mentors to precise their creativity in a secure area.
Right here’s the way it works:
When a brand new consumer indicators up, they’ll flick thru numerous challenges set forth by Catalysts, inspiring position fashions chosen particularly by the founders to encourage the youthful demographic on the community. These challenges embody issues like making their very own tremendous hero, creating their very own dance quantity or selecting a mantra.
Customers, normally between the ages of 10 and 20, can publish their response to a problem by way of photograph or a 30-second video and browse the responses of others. Curiously, Maverick has finished away with ‘likes’ and as an alternative gives factors for numerous forms of engagement, like posting a response to a problem, posting a remark, or giving somebody a badge.
For now, there are 4 badges on the platform (distinctive, inventive, unstoppable, and daring) and the corporate has plans so as to add extra badges because it grows.
However Maverick isn’t simply an app. The corporate additionally plans on holding a collection of one-day dwell occasions throughout the nation, highlighting younger ladies rising on the platform in classes like STEAM, entrepreneurship, comedy and music.
Actually, the primary dwell occasion goes down tomorrow in Los Angeles, that includes “Founding Mavericks” or position fashions akin to Chloe & Halle Bailey, Brooklyn and Bailey McKnight, Daunnette Reyome, Laurie Hernandez and Ruby Karp.
For now, Maverick is a free app centered on rising its consumer base. However the founders see a possibility to show Maverick right into a utility, just like LinkedIn, providing a subscription for premium options. And it is smart that LinkedIn would function inspiration for Chaffin and Connors, as LinkedIn CEO Jeff Weiner is one in every of Maverick’s traders.
The corporate has raised $2.7 million in seed funding led by Matt Robinson of Heroic Ventures, with participation from Susan Lyne and Nisha Dua of BBG Ventures in addition to Jeff Weiner.
Right here’s what co-founder and Chief Content material Officer Catherine Connors needed to say:
The analysis on women’ social improvement has proven us the identical factor for many years. Throughout early adolescence, the vast majority of women cease elevating their fingers, taking part in sports activities and extra-curricular actions, taking dangers, and getting into management roles. In brief, they cease believing in themselves. And it’s not as a result of we don’t inform them that they need to consider in themselves — it’s that they don’t get sufficient actual alternative to show to themselves that they’ll.
Founders Chaffin and Connors met throughout their tenure on the Walt Disney Firm and stored coming again to the concept of empowering women by way of a brand new social community, and so Maverick was born.
The community is designed with a development loop like a recreation, the place Mavericks can progress towards changing into a Catalyst and galvanizing different younger ladies.
The app launches out of beta at present.